Hotels in Alicante and Benidorm are reinventing themselves as rental properties in a bid to stay open and alleviate the covid crisis which has had a devastating impact on the region’s tourist industry.
The lack of paying guests has forced some hotel owners to innovate and seek new niches in the market to sustain their businesses until the situation begins to normalise.
The Campanille chain, after a successful experiment in Barcelona, has authorized its branch in the city of Alicante (84 rooms) to rent part of its rooms for long-stay clients, specifically from a month to month basis. Long stay hotel tenants can access a double room for €500 per month, with free Wi-Fi and parking, access to the hotel’s common areas, as well as a living room with furniture, bathroom and basic kitchen. The hotel also cleans the room once a week, making the package attractive to many where the average city centre rent is €600 per month not including parking or wifi.
The Belroy in Benidorm has also begun to offer long term rentals aimed principally at clients who come to the Alicante province to work. A number of hotel and B&B chains across Alicante and Elche are planning to offer similar rental deals in a bid to stay open during the pandemic.