New luxury hotels for the Costa Blanca

Despite the covid pandemic investment in the Costa Blanca’s tourism industry has just received a considerable boost, with the announcement that next spring, two new luxury hotels, owned by a Basque investment group, will open in La Nucia. The 5-star facilities will be managed for 25 years by the Mallorcan chain Barceló, which already has Asia Gardens and Occidental Alicante in its portfolio. In total, 242 rooms that will be added to the provincial offer and includes the new Selomar hotel in Benidorm (272 rooms) which is planned to open in 2024 and whose remodelling works will also start next year.
In Alicante, the works of another 50-room hotel, near the Town Hall owned by a promoter, are also continuing at a good pace, and an investment of seven million euros has also been announced through the transformation of the old ‘Generali’ building into a luxury hotel. The future of the old Ideal Cinema, which is also destined to become a hotel, is still pending.
Gaspar Sáez, regional director in Andalusia and the Valencian Community of the Barcelo group, highlights that all the indicators point to a recovery in tourism from June next year, “with precautions but without living in hotels as if they were hospitals,” he points out the regional director of Barceló for the Valencian Community and Andalusia.
The hotels in La Nucía, owned by a private investor who is investing more than 40 million euros, are being built under different concepts. One is a 94-room complex focused on sports tourism (teams), long stays and work meetings. The other located 250 meters away and to be called Barceló Hills, a 5-star establishment with 148 rooms.
“We are optimistic that recovery may be a reality as of next spring, and for Barceló the province has great appeal as demonstrated by the opening of Occidental Alicante in June,” said Gaspar Sáez. In this hotel, 1.2 million euros were invested in the internal reform of the old establishment during six months of works. March 2021, is the scheduled opening of the Barceló La Nucía Hills, an apart-hotel with 94 rooms and in May the Barceló la Nucía Palms, with 148 rooms.
The developer Corisa, plans to open its 50-room luxury hotel, a few meters from the Amérigo, next summer. The hotel will also occupy another building annexed to the one on Altamira Street. The building, at number 19, belonged to the Montesinos family, and was always a residential building and on its ground floor was the Just Furniture Store, one of the shops that are part of the history of the city. On 31st July, 1943, the building was one of the most affected by the El Gato armoury explosion.